BevFluence® is the culture of beverage Experts!

BevFluence® brings together the full beverage experience –tasting, storytelling, and creator collaboration — into one integrated ecosystem. Brands gain meaningful feedback, award recognition, digital reach, and data‑driven reporting from a network of professionals who actively work with their products.
 
Founded by beverage creators, BevFluence® is a space where creators connect, exchange ideas, and build lasting partnerships that expand their opportunities in the adult beverage world.

The BevFluence® Experience

The BevFluence® Experience transforms every place we visit. By partnering with local influencers and creators, we build vibrant moments of connection that elevate the entire beverage community.

Our team travels nonstop — exploring, tasting, and sharing wine, beer, spirits, cider, and every beverage category shaping today’s culture.

Following our successful Chicago Speakeasy, San Antonio Hospitality Suite, and San Diego Speakeasy we’re now building our 2026 and 2027 calendars. If your market is ready for a BevFluence® activation, start the conversation.

Many thanks to our Experience glassware sponsor, the NEAT Ultimate Spirits Glass.

Targeted Campaigns

The Best of BevFluence® solution is a three‑part cocktail that blends three essential ingredients: a judged competition, a creator‑driven marketing campaign, and curated experiential moments that bring your brand to life. It’s a full‑flavor approach to awareness and engagement.

Our campaigns are powered by the BevFluence® Community—skilled creators averaging 4,800 Instagram followers who produce authentic, high‑quality content. To review performance from previous activations, visit the What Have We Done? page.  

Registration for the TERROIR campaign is now open. 

We built TERROIR as a multi-dimensional campaign across seven locked categories: Touriga Nacional and Portuguese varietalsEmerging spiritsRieslingRumObscureItalian varietals, and Rye. Sign In to register. 

Collaboration

Choosing BevFluence® means choosing a path of intentional growth. While creators can build momentum on their own, mastering the beverage industry requires guidance, connection, and a supportive network.

Innovation thrives when creators collaborate. By engaging with industry experts, participating in workshops, and developing new skills within a dynamic group setting, our community fosters both professional advancement and personal enrichment.

Competition Management

With more than 50 years of combined industry experience, our team is committed to sharing what we’ve learned with the BevFluence® community. If you’re looking to enhance your existing competition—or design a new one from the ground up—we’re ready to help.

We’ve built the ultimate platform for competition management, including secure storage, streamlined judging, and easy sharing of results and notes. Any beverage, anywhere in the world.

Professional Opportunites

We don’t do surface‑level press trips. We craft immersive, thoughtfully structured experiences that blend enjoyment with high‑value education. Participants gain regional expertise and professional development that would typically require significant time and investment.

Our deep‑dive programs equip creators with the knowledge, context, and confidence needed to excel in the beverage industry. The result is accelerated growth, stronger storytelling, and a renewed sense of purpose that carries long after the trip ends.

Customers reviews

What people are saying?

CC DesRosiers Proprietor Troop Beverage Company

It was great working with the BevFluence team and the group of influencers. As a small company, we didn’t have the time or resources to search for the right influencers who are passionate about food & bev and have an engaged following. BevFluence made this very easy, and the group of influencers we worked with were engaged and responsive. Would definitely consider doing another campaign with the BevFluence team in the future!. -- CC DesRosiers, Proprietor Troop Beverage Company

Sydney Rainin-Smith Proprietor Laughing Glass Cocktails

Thanks for inviting us to participate. We enjoyed the campaign quite a bit and were impressed with the posts. And we really enjoyed the Swig and Ramble interview. -- Sydney Rainin-Smith, Proprietor Laughing Glass Cocktails

Emily Dockery Executive Director Michigan Wine Collaborative

It has been a really awesome experience working with BevFluence to increase awareness of Michigan wine. Our BevFluence partnership has made it possible to present our member wineries with the unique opportunity to have custom content created for the advancement of their personal businesses as well as the Michigan wine industry as a whole. -- Emily Dockery, Executive Director Michigan Wine Collaborative

Doug Kingman Kingman Estate Winery Fine Colorado Wines

Karen and I thoroughly enjoyed the event and learned a lot. We are working on how to move forward with several of the local opportunities that came up. -- Doug Kingman Kingman Estate Winery, Fine Colorado Wines

Doug Caskey Executive Director Colorado Wine Industry Development Board

The BevFluence team visited Colorado in the late summer of 2019. They reached out to several wineries on their own and requested samples of the Colorado Governor’s Cup Collection from the Colorado Wine Industry Development Board. We also provided them with some additional background resources for the Colorado wine industry. During the short time they were here, they made great use of the contacts, samples, and information they received and leveraged those resources into dozens of social media posts focusing on our industry which brought the message of Colorado wine to thousands of consumers. We are grateful that the BevFluence team made Colorado a stop on their travels, and offered their support to our wineries. -- Doug Caskey, Executive Director Colorado Wine Industry Development Board

Shannon Horton Horton Vineyads

You (BevFluence) open doors to groups of people that we normally don't have access to. -- Shannon Horton, Horton Vineyards

Steven Hirschauer USBG-San Diego

Learning and the deep dives into regions and products are the best part of what BevFluence provides. -- Steven Hirschauer, USBG-San Diego

San Diego Speakeasy Attendee

“My first time in a room full of truly like-minded individuals — what a blessing. Thank you all for the inspiration and support.” — San Diego Speakeasy Attendee

FAQ

We are currently working on a membership section that will have additional benefits and collaboration opportunities. Being a community member will only cost you time.

These are small, thoughtfully created and curated experiences; not your typical conference and invites are sent out only to those deserving of a spot. We take great pride in working with our partners to provide a once-in-a-lifetime experience.

No one business is the same, the same is true for how we deal with clients. We do not take a one size fits all approach as each need is important and unique. 

We take great pride in working with our partners to provide a once-in-a-lifetime experience and if you get invited it is a privilege. Connecting with, working with us, being a member of our community is how you get invited. 

American Rum: A Sense of Terroir

American rum occupies a curious place in the nation’s spirits landscape: historically foundational, technically diverse, and increasingly innovative—yet still far from the institutional recognition enjoyed

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Riesling in America: A Grape Still Waiting for Its Moment

Riesling in America: A Grape Still Waiting for Its Moment

Riesling has long been regarded as one of the world’s most expressive white grape varieties, yet in the United States it remains far less institutionally embraced than Chardonnay or Sauvignon Blanc. Its history is deep and well documented: the grape originated in the Rhine Valley of Germany, with written references appearing as early as 1435 […]

American Rum: A Sense of Terroir

American Rum: A Sense of Terroir

American rum occupies a curious place in the nation’s spirits landscape: historically foundational, technically diverse, and increasingly innovative—yet still far from the institutional recognition enjoyed by bourbon, rye, or even American single malt. The category’s roots run deep. Rum was the first widely produced spirit in the colonies, with New England distilleries converting Caribbean molasses […]

The Gatekeeper Paradox — Series Introduction

The Gatekeeper Paradox — Series Introduction

A BevFluence Series Social Media | Gatekeeping | Fog City Social | Whiskey Culture | Community-Built Events The Velvet Rope Moved What a community-built whiskey event in San Francisco taught us about who actually controls access in the beverage industry — and what that means for every brand still knocking on the wrong doors. Every […]